About
We understand the unique challenges faced at every level of the wine industry and are dedicated to delivering solutions that ease burdens and drive collective success.
THE TEAM
At In Good Co. Wines, our team blends deep industry expertise with creative vision to deliver collaborative solutions that enhance the wine business. From strategic sales and distribution to compelling branding and storytelling, we create meaningful connections between wineries, distributors, and consumers, driving growth and fostering innovation.
Anne, a Virginia native, discovered her passion for wine while living in Charleston, SC. Her journey began in the restaurant industry, where she worked as a manager and later as a wine buyer. This role allowed her to immerse herself in the world of wine, gaining knowledge through study, travel, and tastings from vineyards around the globe. In 2011, Anne transitioned to a sales representative role with a small, start-up distribution company, where she contributed to expanding its footprint in Virginia Beach and Richmond.
In 2014, Anne joined Spotlight Brands as East Coast Sales Director, managing 14 states and working with over 50 distributors during her 10-year tenure. In 2024, she launched In Good Co. Wines, driven by a vision to create a collaborative space where wineries, distributors, buyers, and consumers could unite to positively impact the wine industry. Her mission is to foster partnerships that drive business success while supporting the growth and sustainability of the industry.
Anne resides in Virginia Beach with her husband, Johnny, and their two children, Georgie and Carl. She enjoys spending time at the beach, traveling to watch baseball games, and discovering special bottles of wine to share. Anne is also passionate about cooking and creating memorable experiences around the dinner table.
Anne, a Virginia native, discovered her passion for wine while living in Charleston, SC. Her journey began in the restaurant industry, where she worked as a manager and later as a wine buyer. This role allowed her to immerse herself in the world of wine, gaining knowledge through study, travel, and tastings from vineyards around the globe. In 2011, Anne transitioned to a sales representative role with a small, start-up distribution company, where she contributed to expanding its footprint in Virginia Beach and Richmond.
In 2014, Anne joined Spotlight Brands as East Coast Sales Director, managing 14 states and working with over 50 distributors during her 10-year tenure. In 2024, she launched In Good Co. Wines, driven by a vision to create a collaborative space where wineries, distributors, buyers, and consumers could unite to positively impact the wine industry. Her mission is to foster partnerships that drive business success while supporting the growth and sustainability of the industry.
Anne resides in Virginia Beach with her husband, Johnny, and their two children, Georgie and Carl. She enjoys spending time at the beach, traveling to watch baseball games, and discovering special bottles of wine to share. Anne is also passionate about cooking and creating memorable experiences around the dinner table.
Amber Breitenberg has been helping grow thoughtful brands in the food and beverage industry for the past 12 years as a food photographer and brand consultant in Washington, DC, New York City, and Oaxaca, Mexico. Her images are inspired by real food, real people, and conscious consumerism. Amber has worked on campaigns for a variety of clients, including restaurants, coffee shops, wine and spirits makers, and farmers, as well as on editorial projects for publications such as Pineapple Collaborative and Edible DC.
In addition to her photography and consulting work, Amber is the Founder of Makers Meals, an event series that highlights makers + creatives through unique dining experiences centered around the table.
Jeff White is a seasoned creative director who has carved out a niche in the dynamic intersection of art and commerce. Specializing in branding for food and beverage, luxury, and hospitality brands, Jeff brings over two decades of expertise in developing captivating brand identities and campaigns.
Since 2004, Jeff has collaborated with over 50 resorts and hotels, including iconic properties such as The Cavalier Virginia Beach, Kiawah Island Golf Resort, The Roosevelt Hotel in New York City, and Doonbeg Resort in Ireland. His portfolio extends to work with leading DMOs, including the Virginia Beach Convention & Visitors Bureau, the City of Fredericksburg, and the National Baseball Hall of Fame. In addition, his branding expertise spans wineries, golf courses, spas, conference centers, restaurants, and retail brands, with a focus on creating memorable and engaging guest experiences.
Jeff’s specialties include creative strategy, user experience (UX) design, advertising, branding and identity development, conceptual design, and digital marketing, making him a trusted partner for elevating brands in competitive industries.
Johnny Cameron is the ultimate support system for Anne, always ready to lend a hand and take on the challenges that come with running a business. As a part-time contributor to In Good Co. Wines, Johnny brings his diverse skill set to the table, offering invaluable help wherever needed.
By day, Johnny is an Operations Administrator at the Virginia Pilot Association. His expertise in web design and digital art makes him a perfect fit for supporting In Good Co. Wines. Johnny holds a Bachelor of Fine Arts in Photography and Film from Virginia Commonwealth University. He honed his creative skills there, just like Jeff, who is also a fellow VCU Art alum.
With a background in Photoshop and hands-on experience editing websites for his college and club rugby teams, Johnny’s tech-savvy approach adds a unique dimension to the business. Whether it's behind the scenes or diving into digital design, Johnny's dedication and creativity are always at the forefront.
OUR
APPROACH
We know that wineries need to focus on farming, grape growing, harvesting and producing wine. Not on how to sell their wine. We’ll create a clear project scope and expectations, transparent pricing with no hidden fees, plus ongoing support and communication.
OUR COMMITMENT
TO SUSTAINABILITY:
We prioritize working with like-minded clients who are committed to organic and sustainable practices across all aspects of their business.
We believe that every decision, from vineyard to bottle, should reflect a dedication to preserving the planet for future generations. Even consumer choices, such as supporting sustainable producers and eco-friendly packaging, make a significant impact in driving positive change. As a proud member of 1% for the Planet, we actively contribute to environmental causes, ensuring that our impact goes beyond just the wine industry. By collaborating with partners who share these values, we aim to create a more sustainable and responsible wine community.
TECH SAVVY
We have expertise in implementing the latest technology to optimize every aspect of the wine business, from purchase order tracking and depletion analysis to CRM systems and inventory management processes. We stay up-to-date on new programs and integrate them into our services to streamline operations and aid in better decision-making for increased profit.
ALWAYS
IN GOOD COMPANY.
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