At In Good Co. Wines, we believe in fostering collaboration across every tier of the wine industry. Our mission is to create meaningful partnerships that drive growth and success for wineries, restaurants, and consumers alike. With a focus on sustainability, innovation, and personalized service, we’re dedicated to helping our clients navigate the complexities of the wine world and achieve their goals.
We're here to work together and make progress in the world of wine.
WHAT
WE DO
We prioritize working with like-minded clients who are committed to organic and sustainable practices across all aspects of their business.
National Sales Audit
A comprehensive strategic review of your wholesale business.
National Sales Management
Hands-on national sales management to drive sustainable wholesale growth.
Market Expansion Projects
Targeted short-term services to accelerate growth
Private Label Brand Development
High-quality private label programs designed for profitability
Trade & Brand Activation Support
Focused trade support that turns brand strategy into real-world momentum.
National Sales Audit National Sales Management Market Expansion Projects Private Label Brand Development Trade & Brand Activation Support
We believe in 
fostering collaboration across every tier of the wine industry. Our mission is to create meaningful partnerships that drive growth and success for wineries restaurants, and consumers alike.
fostering collaboration across every tier of the wine industry. Our mission 
is to create meaningful partnerships that drive growth and success for wineries 
restaurants, and consumers alike.COLLABS
At In Good Co. Wines, we believe that success is built through strong partnerships and meaningful collaboration. Join us, and together we’ll create a lasting impact on your business, working side by side to achieve your goals — always in good company.
Past and Present Collaborations:
Happy Friday. Apparently Virginia is getting a cold front today…all the way down to 72°.
That sounds like the perfect excuse to open a bottle of Syrah.
This week’s Friday Feature is @jolielaidewines Syrah No. 2 from Hanging Winds Vineyard. Perched high above the Sonoma Coast, Hanging Winds is one of those sites that leaves its fingerprint on every vintage. The elevation, constant wind, and rocky soils naturally keep yields low while preserving freshness and incredible character. It’s the kind of vineyard that reminds you why place matters.
The wine is vibrant, savory, peppery, and packed with energy. Tonight we’re pairing it with BBQ, and I can’t think of a better match.
Here’s to cooler weather, great wine, and a weekend well spent. #winelovescompany 📸: @amber.breitenberg
You do not have to be a wine snob to notice when the same bottle appears at the grocery store, drugstore, big box retailer, gas station and airport.
That kind of availability is not a coincidence. It is the result of enormous scale and a production process designed to deliver a consistent experience across millions of bottles.
That does not automatically mean the wine is bad. Consistency can be exactly what a consumer wants.
But wine is one of the few things we consume without regularly asking where it came from, how it was made or what was done to create the final product. We ask those questions about our eggs, coffee and olive oil. Wine somehow gets a pass.
You do not need to know every grape or growing region to make a more informed choice. Curiosity is enough.
When you choose a bottle, what is the first thing you want to know about it?
📸: @amber.breitenberg #winelovescompany #alwaysingoodco
Friday Feature
@unicozelo has never been interested in making wines that fit neatly into a box. Brendan and Laura Carter have built their winery around Mediterranean varieties they believe are the future of Australian wine, farming thoughtfully and proving that some of Australia’s most exciting wines come from looking forward instead of backward.
Alluvium is 100% Fiano from the Adelaide Hills, bursting with grapefruit, makrut lime, jasmine, and vibrant minerality. Bright, textured, and wildly food friendly, it’s the kind of white that disappears faster than you expected.
Happy Friday. Pour a glass, put on Walking on a Dream, and toast to wines that keep things interesting.
#alwaysingoodco #winelovescompany 📸: @amber.breitenberg
What’s your favorite summer snack right now? Drop a photo in the comments. It can be homemade, from your favorite restaurant, or straight out of the farmers market.
We’ll kick things off with our burrata topped with orange zest, good olive oil, flaky salt, and plenty of bread.
Now let’s see what everyone’s eating.
Gen Z drinking participation is not falling. It rose from 66% to 74% over three years, according to @theiwsr
The generation pulling back fastest is Boomers. The wine club members, case buyers, and tasting room regulars wineries already depend on.
And here is the part nobody is talking about: America has roughly the same number of Boomers and Gen Z. But only about 32 million Gen Z Americans are currently old enough to buy wine.
That makes the immediate Boomer market roughly twice as large.
So why are wineries spending so much to acquire the smaller market while doing so little to retain the larger one?
Do not abandon Gen Z. But stop blaming them for today’s decline.
Start asking your best customers why they are drinking less and what would make them stay.
📸: @amber.breitenberg
Our first episode features sandwich recs from our friend @hungry_fifi. Fifi picked Italian paninis from @marchesemarket and they were the perfect excuse to open a bottle of @terahwinecompany Chillable Red and talk about one of our favorite wine categories.
If you’ve ever thought red wine was only for cold weather, this one’s for you.
What are your favorite chillable reds?
#willitpair #winelovescompany #alwaysingoodco
🍅Friday Feature🍅
We’re officially at that point in the summer where the tomatoes have taken over the kitchen.
Tomato pie. Tomato sandwiches. BLTs. Caprese. If it involves tomatoes, we’re making it.
This week’s pick is the @itri_cellars Chapter Four Skin Contact White, a co-ferment of Riesling and Gewürztraminer that spends 14 days on the skins, creating an intensely aromatic wine with notes of orange blossom, chamomile, apricot, nectarine, and bergamot. It’s energetic, textured, and just adventurous enough to make every bite of peak-season tomatoes even better.
If you’ve been looking for an excuse to open an orange wine, consider this your sign.
#winelovescompany #alwaysingoodco 📸: @amber.breitenberg
Wine is better when it’s shared.
So are sandwiches.
It’s part wine pairing, part local food adventure, and mostly just good company. #willitpair
Guests: @hungry_fifi + @amber.breitenberg
Sandwiches: @marchesemarket
Wines: Terah Wine Co. Chillable Red + I. Brand & Family Super Toothy
Location: Brock Environmental Center
🇺🇸 Friday Feature 🇺🇸
Whether your 4th of July weekend means fireworks, beach days, backyard grilling, or simply escaping the East Coast heat with friends, make sure there’s something cold in your glass.
This week’s pick is the 2025 @jolielaidewines Queen of Swords Pinot Gris. With just a touch of skin contact, it’s bright, refreshing, and packed with juicy citrus, peach, melon, and delicate floral notes. It’s the kind of wine that disappears far too quickly on a hot summer afternoon.
Cheers to celebrating the long, holiday weekend, whatever that looks like for you. 🇺🇸☀️🥂
#alwaysingoodco #winelovescompany 📸: @amber.breitenberg
Friday Feature 🍷
If you’ve been looking for a red to chill this summer, this is one worth seeking out.
This week’s Friday Feature is the 2024 Baytree Lane Gamay Noir from @fieldhand_vineyards.
Gamay is quietly becoming one of California’s most exciting grapes. Bright, energetic, and incredibly food-friendly, it offers everything we love about cool-climate reds: vibrant acidity, crunchy red fruit, savory spice, and just enough structure to keep you coming back for another sip. It’s no surprise more California winemakers are embracing the variety.
Fieldhand’s expression comes from Baytree Lane Vineyard in Sonoma Valley, where the vines sit at 700 feet along the foothills of Sonoma Mountain near the Petaluma Gap. The wine is made with 75% whole clusters, fermented with native yeast, aged for 10 months in neutral oak, and bottled unfined and unfiltered. Only four barrels were produced, making this an incredibly small release. Expect aromas of raspberries, sandalwood, and crushed stone with the freshness and lift that make Gamay such a joy to drink.
Serve it with a slight chill, bring it to a backyard dinner, pair it with grilled salmon, roast chicken, burgers, charcuterie, or simply enjoy it on the porch as the sun goes down. This is the kind of wine that reminds us serious wines don’t always have to be heavy. #alwaysingoodco #winelovescompany 📸: @amber.breitenberg
Friday Feature: 2023 Harkham Alchimie Rosé
In honor of USA vs. Australia in the World Cup today, we’re pouring one from Down Under. 🍷⚽️
The 2023 @harkhamwines Alchimie Rosé is everything we love about Australian wine right now. It’s vibrant, energetic, and completely unpretentious. Made from organically farmed Shiraz and fermented with indigenous yeasts, this preservative-free rosé is bottled unfined and unfiltered, allowing its personality to shine through.
Think blood orange, pink grapefruit, wild strawberry, and a touch of savory minerality with a slight spritz that makes it incredibly refreshing and wickedly drinkable.
It’s a rosé that drinks with the texture and intrigue of a natural wine but still delivers pure joy in the glass. Perfect for cheering on the match, celebrating summer, or simply enjoying a moment to slow down.
Today, we’re raising a glass to great wine and friendly competition. 🇺🇸🤝🇦🇺 #alwaysingoodco #winelovescompany 📸: @amber.breitenberg
Friday Feature: 2024 Jolie-Laide Pride Love 🌈🍷
Wine has always been about gathering. About making room for people, stories, and connection.
The 2024 Pride Love from @jolielaidewines was created in that spirit. This vibrant carbonic blend of Valdiguié, Gamay, and Grenache celebrates California’s incredible diversity of vineyards, grape varieties, and communities. Sourced from growers across Sonoma, Solano, El Dorado, and Amador Counties, it’s a light-bodied red crafted to be shared, preferably slightly chilled and surrounded by friends.
Whole clusters undergo carbonic maceration before being gently foot crushed and rested in barrel, resulting in a wine that is bright, fresh, energetic, and full of personality.
Even better, proceeds from every bottle support @openhousesf, a nonprofit organization that provides housing, support services, and community programs for LGBTQ+ older adults in the San Francisco Bay Area. Their work helps combat isolation and create spaces where people feel seen, valued, and connected.
A wine made with intention. A wine made for sharing. A wine made with love. 📸: @amber.breitenberg #winelovescompany #welovelove
In Good Co. wines will streamline the competitive set, navigate market challenges, build strategic partnerships and drive growth.
ALWAYS
IN GOOD COMPANY.
Join the list.
Stay in the loop.
