At In Good Co. Wines, we believe in fostering collaboration across every tier of the wine industry. Our mission is to create meaningful partnerships that drive growth and success for wineries, restaurants, and consumers alike. With a focus on sustainability, innovation, and personalized service, we’re dedicated to helping our clients navigate the complexities of the wine world and achieve their goals.
We're here to work together and make progress in the world of wine.
WHAT
WE DO
We prioritize working with like-minded clients who are committed to organic and sustainable practices across all aspects of their business.
National Sales Audit
A comprehensive strategic review of your wholesale business.
National Sales Management
Hands-on national sales management to drive sustainable wholesale growth.
Market Expansion Projects
Targeted short-term services to accelerate growth
Private Label Brand Development
High-quality private label programs designed for profitability
Trade & Brand Activation Support
Focused trade support that turns brand strategy into real-world momentum.
National Sales Audit National Sales Management Market Expansion Projects Private Label Brand Development Trade & Brand Activation Support
We believe in 
fostering collaboration across every tier of the wine industry. Our mission is to create meaningful partnerships that drive growth and success for wineries restaurants, and consumers alike.
fostering collaboration across every tier of the wine industry. Our mission 
is to create meaningful partnerships that drive growth and success for wineries 
restaurants, and consumers alike.COLLABS
At In Good Co. Wines, we believe that success is built through strong partnerships and meaningful collaboration. Join us, and together we’ll create a lasting impact on your business, working side by side to achieve your goals — always in good company.
Past and Present Collaborations:
Friday Feature🍷Itri Chillable Red
Some wines are made for cellars. Others are made for community.
This week’s Friday Feature is @itri_cellars Chillable Red, a vibrant, easy-drinking red built for park benches, backyard dinners, front porch conversations, and the kind of gatherings that bring people together.
As we celebrate Pride Month, we’re also celebrating the story behind Itri. Founder Casey O’Brien often reflects on the chosen family that helped shape his life long before California, wine, or Itri existed. Mentors, friends, and community members made room for him when he needed it most, showing him that family isn’t always the people you’re born into. Sometimes it’s the people who choose you.
That spirit of belonging is woven into everything Itri does.
This month, we’re raising a glass not only to great wine, but to the communities that remind us there is always room at the table for one more. 🏳️🌈📸: @amber.breitenberg
While winery counts are declining across much of the U.S., Virginia continues to grow.
At In Good Co. Wines, we spend much of our time working with wineries across California and beyond, but we’ve become increasingly fascinated by what’s happening in our own backyard.
This week’s newsletter explores Virginia’s growth, the nuance behind the numbers, and why adaptability may be one of the region’s biggest strengths.
Link in bio to read the full article.
Now we’d love to hear from you:
Which Virginia wineries are doing exceptional work right now? Established names, rising stars, hidden gems - we’re all ears.
Come with us to get the essentials. 🥂🍅🫒
A chilled bottle of Ultraviolet Sparkling Rosé, good cheese, salty snacks, tomatoes that are almost too pretty to eat, and a baguette that barely fits in the cart.
We love seeing @ultravioletwines Sparkling Rosé in the chilled wine section @wholefoods. That means one less step between us and the perfect picnic.☀️
What’s your favorite snack pairing?
#winelovescompany #alwaysingoodco
Come celebrate Mother’s Day a little early with us 💛
Join us for a relaxed brunch @session_vb in the A.R.E. Café. The Ultraviolet Sparkling Rosé and Mommenpop Blood Orange Spritz (made by a mama, Samantha Sheehan 👏) will both be flowing along with Session’s house-made lemonades.
We have a few photo sessions left if you want to jump in, or just come hang, sip, and enjoy.
By appointment only — send @amber.breitenberg a message to reserve your spot.
📸: @nicola_parisi
Friday Feature - La Marea Cachudo
Sometimes a wine tells a bigger story because of what it can’t say on the label.
This week’s feature comes from California’s Central Coast and is made from Arinto, a Portuguese grape known for electric acidity, citrus tension, and oceanic energy.
Because Arinto isn’t yet formally recognized in the U.S., the wine takes the name Cachudo instead - Spanish for horned one, a nod to the grape’s name and shape.
And the wine itself? Pure brightness.
Think lemon peel, green almond, sea spray, and stony minerality, with the kind of snap that begs for oysters, tinned fish, or simply a porch and no agenda.
A coastal-minded California white with Iberian soul.
Proof that some of the most exciting wines are found just outside our usual frame of reference — if we’re willing to seek them out.
#winelovescompany 📸: @amber.breitenberg
Friday Feature: I. Brand & Family Super Toothy
Some wines win you over with the label. Some with what’s inside. This one does both.
Super Toothy from Ian Brand is built around rare Sauvignon Gris from Vista Verde, with a little skin contact and a whole lot of personality. It’s bright, textural, and just a little wild in the way that makes you pay attention.
In the glass:
Think kumquat, pear, and tangy peach layered with saline, wet stone, and a slightly bitter citrus edge. It’s crisp, dry, and structured with that signature “tooth”- enough grip to keep things interesting from first sip to last.
This is the bottle you bring when you want to shift the conversation - something unexpected, a little nerdy, and undeniably delicious.
#winelovescompany 📸: @amber.breitenberg
Ever wondered what we actually do?
It’s not just sales.
It’s not just strategy.
It’s figuring out what’s not working and fixing the pieces that actually drive growth.
Because more placements don’t fix: misaligned pricing,
unclear portfolios or markets that were never set up to perform in the first place.
When everything connects - pricing, story, placement - that’s when wines actually move.
If this feels a little too familiar, you’re not alone.
#winelovescompany #alwaysingoodco 📸: @amber.breitenberg
🍷Friday Feature: @caracciolicellars Pinot Noir
Caraccioli has built a reputation around some of the most compelling sparkling wines in the United States, but what many people don’t realize is that their still wines are just as thoughtful, precise and intentional.
This Pinot Noir is a perfect example.
Sourced from the estate Escolle Vineyard in the Santa Lucia Highlands, this wine leans into structure and intention over flash. It is not trying to be overly plush or immediately showy. Instead, it unfolds slowly, layered, detailed and deeply rooted in place.
In the glass: Red cherry, wild strawberry, and crushed rose petals lead, followed by subtle baking spice, earth, and a savory edge that keeps everything grounded. The texture is where this wine really shines - silky, but with tension and length that keeps you coming back for another sip . . . and then another.
This is a serious Pinot Noir, but not a stuffy one.
It’s the bottle you open when you want to impress your friends without making it a whole thing. The one you bring to dinner when you want your host to do a little double take before they even take a sip.
If you know Caraccioli for their sparkling wines, consider this your reminder: the still program is not an afterthought. It is the same philosophy, just expressed through a different lens.
#winelovescompany #alwaysingoodco 📸: @amber.breitenberg
Chardonnay with a coastal edge.
The 2024 Paysan Chardonnay from Jack’s Hill is sourced from windswept vineyards on the eastern side of the Salinas Valley, where cool ocean influence and rocky soils shape wines with energy, texture, and a distinct mineral backbone.
In the glass:
Think lemon peel, orchard fruit, and a subtle saline note that keeps everything lifted and fresh.
This is California Chardonnay without the weight. It’s bright, textured and built for the table.
#winelovescompany #jackshill 📸: @amber.breitenberg
Most wineries don’t struggle because of the wine, they struggle because of how it’s positioned in the market.
Success in national wholesale comes down to alignment: the right distributor, clear pricing, and a product that’s easy for teams to confidently sell.
Distributors are managing massive portfolios. Buyers are evolving. Attention is limited.
The brands that win are the ones that make it simple and give people a reason to believe in what they’re selling.
If your wines aren’t moving the way they should be, it’s not the market - it’s the strategy. We can help!
#winelovescompany #nationalstrategy #winesales
☀️Friday Feature ☀️
Sun’s out. Sauv blanc season is officially ON.
The 2025 Private Property Sauvignon Blanc just dropped and it could not have landed at a better time.
Back for its second vintage (after a very strong debut), this wine is everything you want right now: bright citrus, tropical lift, and just enough salinity to keep it snappy and refreshing. The wine sees a brief period in neutral French oak and is then finished in stainless steel.
Sourced from two sustainably farmed sites in Monterey County and built to overdeliver — this is the bottle you bring to the beach, the porch, or anywhere the vibe is high and the weather is working in your favor.
Drink it cold. Drink it outside. Don’t overthink it.
Happy Friday 🥂
📸: @amber.breitenberg #winelovescompany #sauvignonblanc #californiawine
Australia’s oldest wine region, but not what I expected.
Hunter Valley feels both deeply historic and quietly evolving — where tradition and experimentation exist side by side in a way that makes you rethink what warm-climate wine can be.
This was one of the most surprising and memorable stops of the trip.
#huntervalleywine #winelovescompany @huntervalley @ushertinklerwines @harkhamwines @gundogestate
🇦🇺 Hunter Valley Wine Region Guide
Australia’s oldest wine region is not standing still.
While historic producers continue to define the foundation here, many of the most exciting wines we tasted came from growers embracing organic farming, earlier harvest decisions, and low-intervention winemaking. The result? Unexpected freshness, texture, and energy in a warm-climate region known for tradition.
There is also a deeper story in the landscape. The lingering impact of the 2020 bushfires is still visible, shaping both vineyard practices and community resilience. Hunter Valley feels like a place actively redefining itself — balancing heritage with evolution.
Beyond the glass, the hospitality is what truly lingers. Think intimate tastings in converted historic spaces, vineyard lunches that stretch into the afternoon, and producers who make you feel like part of the story.
Full field notes in my latest newsletter, The Company We Keep. Link in bio.
Thank you to @daly.tina for being the best tour guide!
@huntervalley @harkhamwines @hark.angel @petersonhouse @audreywilkinsonwines @ushertinkler @ushertinklerwines @gundogestate @jimmyjoans84 @oishiihuntervalley @4pinesbeer @huntervalleycheese
#huntervalley #wineregionguide #winelovescompany
Friday Feature 🍷 Pinot Noir with a point of view.
The 2023 Joaquinite Pinot Noir from Stirm Wine Co. is sourced from the historic Gimelli Vineyard in the rugged Cienega Valley—a place defined by limestone-laden soils, wild mountain energy, and dramatic warm-day/cool-night shifts that allow fruit to ripen while holding onto electric freshness.
Named after a rare gemstone found deep in San Benito County, Joaquinite is a wine that feels equally singular—delicate yet grounded, lifted yet deeply rooted in place.
In the glass:
Think bright red cherry, wild strawberry, dried rose petal, and a savory mineral edge, with silky texture and vibrant natural energy.
Crafted with native fermentations, aged in neutral oak, and bottled unfined + unfiltered, this is California Pinot in its most transparent form—soulful, site-driven, and quietly compelling.
Serve slightly chilled.
Pair with mushroom everything, vinyl on low volume, and friends who like to talk about soil types.
#winelovescompany #ingoodco #stirmwine 📸: @amber.breitenberg
In Good Co. wines will streamline the competitive set, navigate market challenges, build strategic partnerships and drive growth.
ALWAYS
IN GOOD COMPANY.
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