At In Good Co. Wines, we believe in fostering collaboration across every tier of the wine industry. Our mission is to create meaningful partnerships that drive growth and success for wineries, restaurants, and consumers alike. With a focus on sustainability, innovation, and personalized service, we’re dedicated to helping our clients navigate the complexities of the wine world and achieve their goals.
We're here to work together and make progress in the world of wine.
WHAT
WE DO
We prioritize working with like-minded clients who are committed to organic and sustainable practices across all aspects of their business.
Winery Wholesale Consulting
We help wineries navigate wholesale landscape with strategic planning, distribution management and brand storytelling.
On-Premise Wine Consulting
Elevate your beverage program with curated lists, staff education and tailored program development.
Custom Label Project Management
Take your private label vision from concept to reality with customized planning, branding and production solutions.
Private Cellar Consulting
Expert guidance in designing, organizing, and managing your wine cellar to reflect your collection goals.
Wine Event Execution
From intimate tastings to large celebrations, we craft exceptional wine experiences tailored to your vision.
Winery Wholesale Consulting On-Premise Wine Program Consulting Custom Label Project Management Private Cellar Consulting Wine Event Consulting and Execution
We believe in 
fostering collaboration across every tier of the wine industry. Our mission is to create meaningful partnerships that drive growth and success for wineries restaurants, and consumers alike.
fostering collaboration across every tier of the wine industry. Our mission 
is to create meaningful partnerships that drive growth and success for wineries 
restaurants, and consumers alike.COLLABS
At In Good Co. Wines, we believe that success is built through strong partnerships and meaningful collaboration. Join us, and together we’ll create a lasting impact on your business, working side by side to achieve your goals — always in good company.
Past and Present Collaborations:
We are proud to work with @deltawinesforchange, a carbon-neutral winery. Alexis and Matt Iaconis created DELTA (meaning “change”) Wines out of a desire to make a difference in the fight to protect our planet. ♻️
🌊Their dedication to their values – transparency, relationships, sustainability and community – guide every decision they make.
🌎Along with their enthusiasm for creating delicious wines, they are also passionate about preserving our natural world and planet by supporting organizations that are working against climate change to create a cleaner world, already giving more than $75k to @surfrider, @cooleffect_, @1percentftp and @glasshalffull.co.
🍷With DELTA Wines, your enjoyment goes hand in hand with impact.
#alwaysingoodco #sustainabilitytips #earthmonth #carbonneutral #ingoodeco
#friendsingoodco #togetheringoodco #sustainablewinery
➡️Debunking this myth once and for all, because a great bottle of wine is about what’s inside, not how heavy it feels. 🍷
🚛💨Did you know that glass bottle packaging and transportation accounts for more than 40% of wineries’ climate emissions?
🌎 If we all re-think the way we perceive luxury in wine, we can collectively build a cleaner, greener future, #togetheringoodco.
♻️Keep following for more ways to join us on this mission.
#alwaysingoodco #sustainabilitytips #earthmonth
Happy Earth Month!
We’re proud to be a member of @1percentftp — supporting a global network of businesses committed to giving back to the planet. At IGCW, we believe the choices we make in the wine business directly impact the future of our planet.
Let’s raise a glass to conscious consumption and meaningful change.
This month, we’ll be diving into industry myths and exploring how we can all — as producers and consumers — be part of the solution. #alwaysInGoodCo
#EarthMonth #1PercentForThePlanet #ingoodeco
While the wine world continues to face uncertainty and change both at home and abroad, there’s a group of women in Atlanta radiating hope, excitement, determination, and loyalty. Anne recently traveled to Atlanta and had the privilege of connecting with this incredible community. The experience left her feeling deeply inspired and reminded her that when we nurture strong, local connections, we create space for real, lasting impact. #alwaysingoodco #gatheringingoodco
🍷 Your Wine, Your Brand — We’ll Guide the Way
With expert sourcing, strategic branding, and turnkey solutions, our team of experts makes this process seamless, so you can keep focusing on what you do best.
How It Works
💡 Step 1: Discovery & Brand Strategy – Define your vision
🍷 Step 2: Wine Selection – Curate the perfect wine
🎨 Step 3: Branding & Label Design – Create a standout identity
📦 Step 4: Production & Logistics – Compliance & distribution
📢 Step 5: Market Launch – Position, market & sell
Who Is It For?
🍽 Restaurants & Hospitality – Signature house wines that enhance your guest experience
🛍 Retailers & Wine Shops – Exclusive selections customers can’t find anywhere else
🏨 Hotels & Private Clubs – Custom wines that reflect your brand identity
🍷 Distributors – Unique offerings that set you apart
Why Work With Us?
🧠 Expert Wine Sourcing – Decades of industry experience
📖 Strategic Branding – Designs that tell your story
🔑 Turnkey Solutions – We handle every step
📈 Built for Success – A wine that sells & strengthens your brand
A private label wine should be more than a product—it should be a brand asset, a conversation starter, and an experience your customers love. Let’s create yours.
DM us to get started!
🍷 #PrivateLabelWine #CustomBranding #WineThatTellsAStory #AlwaysInGoodCo
MEET THE TEAM: Jeff White is a creative director specializing in branding that transforms businesses into compelling stories. With over two decades of experience, he has helped food & beverage, luxury, and hospitality brands define their identities, craft engaging narratives, and connect with audiences in meaningful ways.
Jeff’s process is rooted in discovery—uncovering a brand’s essence, shaping its message, and designing cohesive visual and strategic touchpoints that drive engagement and growth. His expertise spans creative strategy, brand identity development, user experience design, and integrated marketing, ensuring every brand he works with stands out in a competitive landscape.
By blending storytelling with strategy, Jeff helps brands not only look great but resonate deeply—creating experiences that leave a lasting impact.
Interested in exploring a private label for your venue? Always wanted to update your branding but don’t know where to start? Jeff can help! #alwaysingoodco
MEET THE TEAM: Amber Breitenberg has been helping grow thoughtful brands in the food and beverage industry for the past 12 years as a food photographer and brand consultant in Washington, DC, New York City, and Oaxaca, Mexico.
Her images are inspired by real food, real people, and conscious consumerism. Amber has worked on campaigns for a variety of clients, including restaurants, coffee shops, wine and spirits makers, and farmers, as well as on editorial projects for publications such as Pineapple Collaborative and Edible DC. Check out her work @amber.breitenberg
In addition to her photography and consulting work, Amber is the Founder of @makersmeals, an event series that highlights makers + creatives through unique dining experiences centered around the table.
Are you looking for inspiration and guidance for your next event? Amber can help! #alwaysingoodco
MEET THE TEAM: Anne, a Virginia native, fell in love with wine while living in Charleston, SC. She started in the restaurant industry as a manager and wine buyer, deepening her knowledge through study, travel, and tastings.
In 2011, she moved into wine sales, helping grow a small distribution company in Virginia Beach and Richmond. By 2014, she took on a leadership role managing sales across 14 states and working with 50+ distributors over 10 years.
In 2024, Anne launched In Good Co. Wines, a space for wineries, distributors, and buyers to collaborate and create a positive impact in the wine industry.
She lives in Virginia Beach with her husband, Johnny, and their kids, Georgie and Carl. She loves the beach, baseball, cooking, and, of course, discovering amazing wines to share!
Are you looking for help navigating the wholesale landscape or hoping to explore private label opportunities? Anne can help! #alwaysingoodco
✨🎺 New Drop Alert! 🎺✨
We’re kicking off our New Drops series with not one, but TWO new releases from @caracciolicellars! 🎉 Caraccioli is back with another stellar sparkling release🍾✨The 2019 Brut Cuvée & 2019 Brut Rosé are 100% estate-grown from the Escolle Vineyard in Santa Lucia Highlands. These wines are a true reflection of precision, patience, and passion.
As the vineyard matures and the team fine-tunes block sourcing/diversity along with cellar practices, these wines keep leveling up—more complex, more layered and more Caraccioli than ever!🥂
📅 Shipping begins 3/1
📩 DM us to get connected with your local distributor
🎥 @mrssamcoop
🎬 @secondsight_creative
#alwaysingoodco #newdrops
Building a community of like-minded businesses, creatives and consumers, who share our passion for craftsmanship, quality and connection is what being In Good Co. is all about. ✨ Our first local partner feature is Stephanie Granger of @prettypalmcandleco, who recently customized a collection of candles to share with our clients and we couldn’t love them any more! 🌴🕯️ Every Pretty Palm candle is hand-poured in small batches, made with a proprietary coconut & plant-based wax blend and designed for a clean, long-lasting burn. 🔥
🗣️Sound off in the comments some of your favorite local brands that are #alwaysingoodco 🤍
📸: @ab_lifestyle_photo
In Good Co. wines will streamline the competitive set, navigate market challenges, build strategic partnerships and drive growth.
ALWAYS
IN GOOD COMPANY.
Ready for a free consultation?
Let’s connect.
